Privacy Policy

Last Updated: August 2026

Haflong Tea Pte Ltd ("Haflong Tea", "we", "us" or "our") respects your privacy and is committed to protecting your personal data.

This Privacy Policy explains how we collect, use, disclose, store and protect your personal data when you visit haflongtea.com, purchase our products, create an account, contact us, subscribe to our communications or otherwise interact with us through our website.

We handle personal data in accordance with the Personal Data Protection Act 2012 of Singapore ("PDPA") and other applicable laws and regulations.

1. Personal Data We Collect

Depending on how you interact with us, we may collect personal data including:

  • Your name;
  • Email address;
  • Telephone number;
  • Billing and delivery addresses;
  • Account information;
  • Order and transaction information;
  • Payment-related information;
  • Information provided when you contact us, submit an enquiry, request a refund or provide feedback;
  • Your marketing and communication preferences; and
  • Technical information such as your IP address, browser type, device information, cookies and website activity.

Where payment is made through a third-party payment service provider, your payment information may be collected and processed directly by that provider. Haflong Tea does not necessarily receive or store your complete payment card details.

2. How We Collect Personal Data

We may collect personal data directly from you when you:

  • Place an order through our website;
  • Create or use a customer account;
  • Subscribe to our mailing list or marketing communications;
  • Contact us with an enquiry or request;
  • Participate in a promotion, event or survey;
  • Request a return, replacement or refund; or
  • Otherwise provide information to us.

We may also automatically collect certain technical information when you access or use our website through cookies and similar technologies.

3. How We Use Your Personal Data

We may collect, use or disclose your personal data for purposes including:

  • Processing and fulfilling your orders;
  • Processing or facilitating payments;
  • Arranging delivery of your purchases;
  • Communicating with you regarding orders, payments, deliveries, returns, replacements or refunds;
  • Creating and managing customer accounts;
  • Responding to enquiries, feedback, requests or complaints;
  • Providing customer service;
  • Verifying transactions and preventing fraudulent or unauthorised activity;
  • Maintaining the security and functionality of our website;
  • Understanding how customers use our website;
  • Improving our website, products, services and customer experience;
  • Maintaining appropriate business and transaction records;
  • Sending marketing communications where you have consented to receive them or where otherwise permitted by law; and
  • Complying with applicable legal, regulatory, accounting and reporting requirements.

We will only collect, use or disclose personal data for purposes that are reasonable and appropriate in the circumstances and in accordance with applicable law.

4. Consent

Where consent is required, we will notify you of the purposes for which your personal data is being collected, used or disclosed.

By voluntarily providing personal data to us for a stated purpose, you consent to its collection, use and disclosure for that purpose, subject to applicable law.

You may withdraw your consent by contacting us. Please note that withdrawing consent may affect our ability to provide certain products or services to you where the personal data is necessary for us to do so.

Withdrawal of consent will not affect any collection, use or disclosure of personal data that is permitted or required under applicable law.

5. Shopify and Third-Party Service Providers

Our online store is operated using the Shopify e-commerce platform.

To operate our website, process transactions and fulfil customer orders, we may disclose necessary personal data to third parties such as:

  • Our e-commerce platform provider;
  • Payment processors and payment service providers;
  • Banks and financial institutions where necessary;
  • Delivery, courier and logistics providers;
  • Website hosting, maintenance and IT service providers;
  • Analytics and website performance providers;
  • Marketing and communication service providers; and
  • Professional advisers, regulators or authorities where required or permitted by law.

We disclose only the personal data reasonably necessary for these parties to provide their respective services or fulfil the relevant purpose.

Third-party service providers may have their own privacy policies governing their handling of personal data.

6. Cookies and Similar Technologies

Our website may use cookies and similar technologies to:

  • Enable essential website and checkout functions;
  • Remember your preferences;
  • Maintain your shopping cart and customer session;
  • Understand how visitors interact with our website;
  • Measure website performance; and
  • Improve your browsing and shopping experience.

Some cookies may be provided by third-party services used on our website.

You may manage or disable cookies through your browser settings. However, disabling certain cookies may affect the functionality of our website or your ability to use certain features.

7. Marketing Communications

Where you have consented to receive marketing communications from Haflong Tea, we may send you information about our products, launches, promotions, events and other Haflong Tea news.

You may unsubscribe from marketing emails at any time by using the unsubscribe link contained in the email or by contacting us.

Unsubscribing from marketing communications will not prevent us from sending you service-related communications necessary to process or manage an order or transaction.

8. Accuracy of Personal Data

We will make reasonable efforts to ensure that personal data in our possession or control is accurate and complete where it is likely to be used to make a decision affecting you or disclosed to another organisation.

You are responsible for providing accurate and up-to-date information when placing an order or managing your account.

If your personal information changes, you may update your account details where available or contact us to request a correction.

9. Protection of Personal Data

We take reasonable administrative, technical and organisational measures to protect personal data in our possession or control against unauthorised access, collection, use, disclosure, copying, modification, disposal or similar risks.

While we take reasonable steps to safeguard personal data, no method of transmission over the internet or electronic storage is completely secure.

10. Retention of Personal Data

We retain personal data only for as long as it is reasonably necessary to:

  • Fulfil the purposes for which it was collected;
  • Meet our operational and legitimate business requirements; or
  • Comply with applicable legal, regulatory, accounting or reporting obligations.

When personal data is no longer required for a business or legal purpose, we will cease to retain it or remove the means by which it can reasonably be associated with an individual, where appropriate.

11. Access and Correction

Subject to the PDPA and applicable exceptions, you may request:

  • Access to personal data about you that is in our possession or under our control, as well as information about how it has been used or disclosed; or
  • Correction of inaccurate or incomplete personal data held by us.

Requests should be submitted to our Data Protection Officer using the contact information below.

We may need to verify your identity before processing a request.

12. Overseas Transfer of Personal Data

Some of our technology, e-commerce, payment, analytics or other service providers may process or store personal data outside Singapore.

Where personal data is transferred outside Singapore, we will take appropriate steps to ensure that such transfers are made in accordance with the requirements of the PDPA and that the personal data receives a standard of protection comparable to that required under the PDPA.

13. Data Breaches

We maintain processes for assessing and responding to suspected or actual personal data breaches.

Where required under applicable law, we will notify the Personal Data Protection Commission and/or affected individuals of a notifiable data breach.

14. Third-Party Websites

Our website may contain links to websites or services operated by third parties.

Haflong Tea is not responsible for the privacy practices, security or content of third-party websites or services. We encourage you to review their privacy policies before providing personal data to them.

15. Children's Personal Data

Our website and products are intended for a general audience and are not specifically directed at children.

We do not knowingly collect personal data from children without the appropriate consent where such consent is required by applicable law.

16. Consumer Purchases

Nothing in this Privacy Policy is intended to exclude, restrict or modify any rights or remedies available to consumers under applicable Singapore consumer protection laws, including the Consumer Protection (Fair Trading) Act 2003, where applicable.

Our separate Shipping and Refund Policy sets out our procedures relating to incorrect, damaged, defective or non-conforming products, returns, replacements and refunds.

17. Changes to This Privacy Policy

We may amend this Privacy Policy from time to time to reflect changes to our business operations, website, services, technology or applicable legal and regulatory requirements.

The updated Privacy Policy will be published on this page together with the date of the latest revision.

We encourage you to review this Privacy Policy periodically.

18. Contact Us

If you:

  • Have questions about this Privacy Policy or our handling of personal data;
  • Wish to request access to or correction of your personal data;
  • Wish to withdraw your consent; or
  • Wish to raise a concern regarding our handling of your personal data,

Please contact:

Data Protection Officer
Haflong Tea Pte Ltd
Email: info@haflongtea.com

Effective Date: August 2026